This post was originally published on acuteanglebooks.co.uk on 9th March 2012
The debate is well and truly raging – what’s better? Digital ink and the handheld device? Or a good old fashioned paperback?
When we published The Cypress Branches back in 2009, digital books were still in their infancy and I never really gave the idea of releasing a digital version any thought. But now, E-books and digital publishing is definitely a force to be reckoned with and we simply can’t ignore them.
The whole E-reader revolution has somewhat taken me by surprise. In only three years, they’ve gone from a relative novelty to a must-have accessory. According to research, astonishingly, 1 in 40 adults in the UK received an e-reader for Christmas last year – that’s over a million E-readers. And just as interesting is the fact that they appear to be more popular with the over 55s than they do with younger age groups. It therefore makes perfect sense to make Pegasus Falling available in digital format and that’s exactly what I’m working on at the moment. In fact, I’m thinking that digital copies will far out-sell the print version.
The quality of the reading experience aside, I believe the key to digital publishing’s success is the cost. Amazon reported to be selling its devices at below production cost, no doubt in an effort to get them into as many homes as possible and therefore sell more E-books. They are, in retail terms, a loss-leader. And the books themselves tend to be cheaper - best-sellers from established names aside, most commercial E-books tend to be in the region of £1-2. That's no doubt a big sell, and it has made the traditional publishing industry sit up and think.
This time around, I’ve always had the digital version of the book firmly planted in the back of my mind as I’ve prepared Pegasus Falling for print. And a lot of people have asked me why I’ve even bothered printing hard copies when it would be easy enough (and a lot cheaper) to just release it online.
Personally, I still prefer paper to plastic, and I know a lot of people out there feel the same. I also think that there is still a stigma attached to “digital books”. There are millions of books which are published exclusively online every year. Pegasus Falling could have been one of their number, fighting for recognition in a very large and crowded field. But I believe there is still a desire for people to own the actual book and publishing it in physical form as well as online lends a book a certain legitimacy. It also gives people a choice – it’s there if they want to buy it, in which ever form they wish.
This morning, Channel 5’s The Wright Stuff held an interesting debate on this very issue, and thankfully, it reassured me that we’re on the right track in terms of making the books available in both physical and digital forms. Matthew Wright’s guest, children’s author Michael Rosen, appears to be a fan of E-readers, as do the callers and audience members asked – but there were also murmurings of that desire to hold and interact with a paper book.
One question which always pops up is whether E-books will kill off the printed book altogether. I’m with Rosen on this one – I doubt it. There’s no reason why the success of one means the end of the other and I think they can both live alongside each other. There will always be a wish to own books and after all, doesn’t the saying go, “a home without books is a body without soul”?
Labels: Amazon, Channel 5, Cypress Branches, digital ink, e-reader, ebooks, Michael Rosen, paperback, Pegasus Falling, self-publishing, treebooks, Wright Stuff